Apr 24, 2007 - Kamera signs mobile TV deal with Vodafone Egypt
Mobile TV specialists Kamera have teamed up with one of Egypt’s largest operators, Vodafone, in a deal which sees Kamera offering a host of its mobile TV channels, as well as distributing a variety of third party channels, to Vodafone customers in Egypt.

Starting Spring 2007, Vodafone Egypt is launching a range of rich media services, for its 3G customers.

Kamera, one of the first channel providers in the network, is providing a host of channels tailored to the local Arabic market, including an Arabic-speaking news channel ShortCut, the sport channel SportCall and the entertainment channel WOW! TV. The content agreement also includes highlights from the upcoming Qualifications to the EURO2008 football championship.

Henrik Eklund, CEO of Kamera, said, “We’re delighted to have signed this deal with Vodafone Egypt. The mobile phone usage in the pan-Arabic region is booming and we look forward to bringing quality content to Vodafone’s customers.”

In addition to providing its own channels, Kamera’s Egyptian subsidiary SweGypt will facilitate the distribution of third party channels to Vodafone’s customers. This includes encoding of all video live and near live channels for third parties, editing of third party content and TV portal management.

Kamera works with the world’s leading news agency Associated Press to fast-track time-sensitive, localised online and mobile video news material. Kamera’s entertainment news channel, which is available in nine languages including Mandarin, English, Spanish, German and Russian, has been a major success for Kamera and is currently carried by over 40 web sites and mobile operators worldwide.

For further information, please contact :
Henrik Eklund, CEO Kamera
Tel : + 46 (0) 736 25 76 06
Email: henrik.eklund@kamera.com

or

Sarah Horner
International PR, Kamera
Tel. + 34 91 622 16 93
Mob : + 34 69 66 52 146
E-mail : mediavision@dial.pipex.com

About Kamera
www.kamera.com

Kamera, established in 1998, provides TV channels for online and mobile distribution. Together with the world’s leading news agency, Associated Press (AP), Kamera has developed video services within news and entertainment for mobile and on-line distribution. Kamera is based in Stockholm and has launched its services with over 25 mobile operators and over 40 online customers.

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