Nov 30, 2006, 1MP and Kamera to launch Mobile Video Service in China
Mobile TV provider Kamera has signed a video content distribution deal with 1MP, one of the leading Mobile Content Aggregators in China, which sees Kamera extending its content offering to the world’s largest mobile market.

From December 2006, mobile users in China will be able to access quality content from Kamera’s two premiere mobile channels: the celebrity-driven online entertainment service WOW! TV and the sports service SportCall. Both clip services, providing a compelling mix of local and international news, will be available in mandarin.

Henrik Eklund, CEO of Kamera said: ‘We are delighted to sign this deal with 1MP and delighted to extend our content offering to the growing number of mobile users in China. With the introduction of high-speed networks, such as GPRS, EGDE, 3G and mobile broadcast, I think we are going to see an increased demand for rich media content in China.’

In July 2006, the number of mobile users in China toped 430 million, making it the largest mobile market in the world.

“With increasing popularity of Mobile Videos in China and by providing Kamera’s international entertainment and sports videos, we have enhanced our service offerings to the market. These videos are also quite unique from what’s generally available in the Chinese market today,” commented Sam Lin, Chairman at 1MP.

Since the launch of WOW! TV, in conjunction with APTN, in April 2005, Kamera’s entertainment service has been picked up by 25 mobile networks worldwide including operators in Singapore, South Africa , Spain and Germany.

For further information please contact:

Henrik Eklund, CEO Kamera
Tel: +46 (0)736 - 25 76 06
E-mail: Henrik.Eklund@kamera.com

or

Sarah Horner
Kamera PR
Tel: + 34 91 622 1693 or mob: 34 6966 52146
Email: mediavision@dial.pipex.com

or

Mr. Jan Henrik Pratje or
Mr. Alex Chui
1MP Corporate Development
Phone: +86 10 65910330

About 1MP
1MP is a Content Aggregator for mobile video services in China. The company licenses, localizes, creates, publishes and distributes innovative video products and services to mobile consumers. 1MP is leading the mobile marketplace with a world-class portfolio of video offerings that are tailored for the Chinese consumer.

About Kamera.
www.kamera.com

Kamera provides TV channels for online and mobile distribution. Together with the world’s leading news agency, Associated Press (AP), Kamera has launched Mobile TV/video services with 25 mobile networks worldwide, including Vodafone, 3, Singtel, and MTN.

Kamera is a globalplayer with headquarters in Stockholm, and offices in Singapore targeting the Asia-Pacific market and Cairo targeting the Arabic region.
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