Mobile and online video content specialists Kamera, have teamed up with Europe's leading sports rights marketing company SPORTFIVE to distribute its extensive portfolio of sports programming to mobile operators and online portals worldwide.

The deal, which includes the upcoming Qualifications for the EURO2008 football championship, significantly boosts Kamera’s sports content offering and enables SPORTFIVE to exploit its catalogue across new mobile and online platforms.

SPORTFIVE boasts an impressive portfolio, including TV and marketing rights to more than 30 football associations and over 270 football clubs, and the exclusive marketing of the European TV rights for UEFA EURO 2008™.

On the sports content front, Kamera has already notched up a good track record distributing SportCall. The sports service has been picked up by a host of operators and aggregators, in a variety of languages, including Geocell Georgia, 1MP China, MTN South Africa and Cellebrum India.

Henrik Eklund, CEO of Kamera, said, “We are very excited to have signed this distribution deal with SPORTFIVE. Sport is clearly a growth area for mobile and online users and we believe the quality content from SPORTFIVE combined with Kamera’s technical expertise and global understanding of the mobile market will prove a winning formula.’

Robert Müller von Vultejus, Managing Director of SPORTFIVE, added, `We look forward to working together with Kamera and exploiting our sports catalogue across new platforms. Sports fans worldwide will be able to access and follow their favorite teams and players, from the convenience of their mobile phone or computer.’

Content distributor Kamera also works with the world’s leading news agency Associated Press to fast-track time-sensitive, localised online and mobile video news material.  Kamera works with over 30 online video customers worldwide, and operates and distributes online video content to over 25 mobile operators, in Asia, Europe, Africa and South America.

For further information, please contact :

Henrik Eklund, CEO Kamera
Tel : + 46 (0) 736 25 76 06
Email: henrik.eklund@kamera.com

or

Sarah Horner
International PR, Kamera
Tel. + 34 91 622 16 93
Mob : + 34 69 66 52 146
E-mail : mediavision@dial.pipex.com

or

Caroliene Götz
Vice President Corporate Communications

SPORTFIVE
Phone: +49 40 376 77-333
Fax: +49 40 376 77-115

About Kamera
www.kamera.com

Kamera, established in 1998, provides TV channels for online and mobile distribution. Together with the world’s leading news agency, Associated Press (AP), Kamera has developed video services within news and entertainment for mobile and on-line distribution. Kamera is based in Stockholm and has launched its services with over 25 mobile operators and over 30 on-line customers.

About SPORTFIVE
www.sportfive.com

SPORTFIVE – Europe's leading sports rights marketing company

As the European leader in Europe in the field of sports rights marketing, SPORTFIVE boasts an impressive portfolio, including the exclusive marketing of the European TV rights for the UEFA EURO 2008™. It also handles the TV rights for the Italian Serie A and the rights of the Spanish Primera División in Asia. The TV rights for home games of the English national team  and the rights for matches of the African Cup of Nations round out an outstanding portfolio. On top of its leading role in the field of football marketing, SPORTFIVE is also active in many other international professional sports arenas. The agency handles the TV and marketing rights of national rugby teams and is involved in handball, basketball, motor sports, ski jumping and boxing.
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